How Much Do OTAs Charge Hotels in India?
OTA commissions in India have commonly ranged from about 12% to 30% of the booking value, depending on the platform, contract and visibility programmes. On a ₹5,000 room night, that can mean ₹600 to ₹1,500 paid away per stay.
Our Direct Booking Growth Plan
Booking audit: where your bookings come from and what each channel costs
Website conversion fixes: faster pages, clearer rates, fewer booking steps
Best-rate offer: direct-only perks such as breakfast, late checkout or room upgrades
Google free booking links and Hotel Ads: your rate shown in Google Search and Maps
Brand search ads: your official site above OTAs for your hotel name
Retargeting and WhatsApp: reminders for travellers who did not finish booking
Repeat guests: email and WhatsApp offers that bring past guests back direct
Google Hotel Free Booking Links
Google shows free booking links for hotels that share rates through Hotel Center or a connected booking engine. There is no cost per click, and placement depends on usefulness to the traveller, price accuracy and landing page experience, not on ad spend.
Direct Booking Marketing for Hotels in Delhi NCR
Business hotels in Aerocity and Gurugram earn repeat corporate guests, while resorts near Delhi earn repeat weekend families. Both are ideal for direct booking programmes. See hotel marketing in Delhi NCR.
Should Hotels Stop Using OTAs?
No. OTAs help new guests discover you. The goal is to win repeat, branded and local demand directly, so OTAs bring new guests while your website keeps the margin on returning ones.
Direct Booking FAQs
What is a best rate guarantee?
A promise that your website always offers the lowest price or the best value, often with a direct-only perk.
How quickly can direct bookings grow?
Brand search ads and free booking links can add bookings within weeks. SEO and repeat-guest programmes build steadily over months.
Do I need a new booking engine?
Not always. We first improve what you have and recommend a change only if it blocks conversions or Google connectivity.